Studio work
Work
006 projects
2026–present
We have spent fifteen years doing it the other way. Research first. Positioning before identity. System before execution. Meaning before form. The work below is what that order produces.
Designed to be handed over: brand identity for bottled water
Watalog commissioned brand identity and packaging design for an accessible bottled water brand priced for broad reach in the Indian market. The brief was a product brief. Before design began, Zerologic asked what water was actually doing in the lives of the people it was for, and the answer moved the engagement from packaging a commodity to designing an object that gets handed to someone.
brand · identity · web · strategy · content · campaigns
Amber, not blue, brand identity in the luxury water category
fmcg · brand · identity · campaigns · content · strategy
Industrial Brand Repositioning Built on the Value of Time
manufacturing · brand · identity · web · strategy
Crafting Identity & Positioning For A Research Platform
saas · brand · identity
Greater than everything, sports brand strategy and identity
d2c · brand · identity · web
Naming, Identity and Store Experience Built as a Modular System
retail · brand · identity · content · campaigns