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Work that moves businesses forward.

Evidence of strategy translated into execution.

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Research Realm

Research Realm

Little knowledge is dangerous. Research Realm was built to make sure no decision-maker ever had to rely on it.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationBrand Expression Systems

Shivalal Agarwala & Co.

Shivalal Agarwala & Co.

Textbook sales were declining. Zerologic went to the classroom floor to find out why.

DefineValidation & Pilot TestingOpportunity Identification & PrioritizationOperating Model & Process Design
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Summarise

Summarise

Minimize the clutter. Maximize the insight. Summarise needed a brand that did both before a user opened the app.

BuildBrand Expression SystemsOpportunity Identification & PrioritizationValidation & Pilot Testing+1

Hyerr Fleet

Hyerr

When every ride feels the same, the designed journey becomes the competitive advantage.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+2

JTown

J Town

65 shoes, zero infrastructure. 90 days to build the system and prove it.

ScaleValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+7

Watalog

Watalog

300,000 units circulated in five months. A water brief became a circular social gesture system validated across Hyderabad.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+7

Glater

Glater

The brief arrived as a design problem. The actual problem was a positioning problem that design could not solve without resolving first.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+2

EDIT

EDIT

The Indian sports market is not short of passion. It is short of brands that understand what an athlete's daily reality actually looks like.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+2

Flip Can

Flip Can Brand & Growth System

Indian flavour repositioned as the primary brand credential — the reason the product is chosen, not explained. A full brand and commerce system built from the inside of the customer's self-concept outward.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+2
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FOID

Brand Identity and Wayfinding Design for FOID — How a Premium Interior Design Studio Turned Its Space Into a Sales System

How Zerologic built a brand system that made FOID's studio its most effective sales asset.

BuildValidation & Pilot TestingOpportunity Identification & PrioritizationContent & Communication Systems+3