Brief Wars

Brief Wars is what happens when you take the most consequential document in a client relationship — the creative brief — and turn it into a game.

Each player gets the same campaign category, the same budget, and the same target audience. You have 12 minutes to write the best brief you can. Then everyone votes.

The twist: the judging criteria changes every round. Round one rewards clarity. Round two rewards audacity. Round three rewards whoever can write the most specific insight.

The result is fast, funny, and genuinely useful. Teams who play Brief Wars write better briefs in real life — because they've competed to make a brief great, not just complete.