Positioning Kit
One page. No jargon. Used at the start of every Zerologic engagement.
About
We've tried every positioning framework. The big ones. The niche ones. The ones with three circles and the ones with twelve boxes.
None of them survived contact with a founder who had 45 minutes and a product they'd been building for two years.
The Positioning Kit is what emerged after stripping everything that wasn't essential. One page. Five questions. Each question is designed to surface a decision, not describe a situation.
200+ founders have used it. The most common feedback: "I thought I knew the answer to question three, but writing it out told me I didn't."
That's the point.
Format
PDF + Figma template
Length
1 page
Downloads
200+ founders
Price
Free
Gallery
Filled example — a SaaS positioning exercise
Workshop format — how we use it in discovery
Questions about this project
Also in the lab